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Ashleigh Irving, Director of Marketing

Favourite Pillar/Value: Empowering Experience

Bitten by the travel bug at a very early age, Ashleigh spent her formative years feeding her passion at some of the best destination vacation hot spots. No surprise her career path led to a role driving innovative branding and marketing for CoralTree Hospitality.

Seeing vacations through the eyes of guests and watching them build memories one experience at a time shapes Ashleigh’s approach to bringing each unique property to life. Helping to craft the stories that transform each CoralTree property into a living, breathing destination is how Ashleigh lives her belief that travel is not meant to escape life, but to ensure that life does not escape us!

With broad experience creating end-to-end business strategies and concept development at destination properties like South Carolina’s Isle of Palms Wild Dunes Resort, Ashleigh is skilled in defining the comprehensive operational, technical, and sales requirements that are the pillars of award-winning marketing and advertising campaigns. She understands the intersection of the right strategy and right people that is necessary to drive successful revenue generation, ensure client retention, and attract the next generation of guests in today’s ultra-competitive destination vacation market.

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