Shawn Usami

As Vice President of Revenue Strategy for CoralTree Hospitality, Shawn Usami oversees revenue management strategy across the portfolio, with a primary focus on East Coast properties and CoralTree's Outbound Hotels collection. He partners closely with property, sales, marketing, and commercial teams to optimize revenue performance, identify new growth opportunities, and drive long-term profitability across a diverse portfolio of hotels and resorts.

Shawn brings more than 15 years of hospitality and commercial strategy experience spanning luxury resorts, independent hotels, branded properties, destination spas, golf resorts, and urban lifestyle hotels. Throughout his career, he has successfully led commercial strategy initiatives that bridge revenue management, sales, marketing, public relations, and distribution to maximize both topline revenue and bottom-line performance.

Growing up in Hawaii, Shawn's introduction to hospitality came naturally through the tourism industry. Beginning his career as a bellman, he quickly developed an appreciation for creating memorable guest experiences and the unique role hospitality plays in connecting people to destinations. Those early experiences helped shape his understanding of the guest journey and continue to influence his approach to commercial strategy today.

Passionate about travel, architecture, and discovering new destinations, Shawn draws inspiration from experiencing hotels through the eyes of travelers. He believes that understanding how guests interact with a destination is essential to developing successful commercial strategies and creating exceptional hospitality experiences.

Shawn is deeply aligned with CoralTree's "Serve from the Heart" value and believes that meaningful relationships, authenticity, and a commitment to helping others succeed are at the foundation of great leadership. Based in Denver, he enjoys traveling with his family, exploring new destinations, and making lasting memories with his wife and daughter.