Jennifer Jost

Travel has inspired artists for centuries, and for Jennifer, a passion for art also guides her approach to hospitality. 

"Both hospitality and marketing require an eye for aesthetic composition, brand narrative, and creating interactions that resonate and connect with people."

As the Vice President of E-Commerce & Marketing at CoralTree Hospitality, Jennifer Jost brings that creative perspective to every property she supports. With over 15 years of marketing experience, she helps shape hotels and restaurants into distinctive brands that deeply resonate with guests. This is what first drew her to hospitality: the opportunity to deliver experiences that transcend a simple stay or meal and become a meaningful part of someone's lasting memories. 

Prior to joining CoralTree, Jennifer led marketing at Charlestowne Hotels, where she advanced to Vice President of Marketing and was recognized in Charleston Regional Business Journal's Forty Under 40 in 2024. One of her proudest career milestones was leading the marketing transformation of a historic inn on the University of Arkansas campus. Over the course of 12 months, she spearheaded a comprehensive brand overhaul that helped the property exceed budget expectations and become one of the portfolio's top-performing hotels. 

At the core of Jennifer's career is a commitment to authentic relationships. She believes that lasting success, both personally and professionally, is built on a foundation of genuine connection. For her, collaboration isn't just a leadership style—it's about bringing people together around a shared vision to achieve something amazing.

Jennifer is also guided by her passion for transformative travel. One of her most memorable experiences was a journey through Peru with her husband, where she was captivated by the rich history of the Machu Picchu ruins, the lush landscape of the Sacred Valley, and the vibrant architecture of Cusco. This trip continues to inspire her marketing approach and creative work. By understanding the deep emotional value of travel, she builds more authentic brand narratives that deliver moments of discovery and leave a lasting mark on a guest's life.