Story Telling (Sales, Marketing and Revenue)
A Different Asset Management Approach - Turning the Org Chart Upside Down
CoralTree Hospitality Group takes a different approach to asset management. As investors, developers, owners and operators ourselves, we have the advantage of a truly informed and balanced perspective to bring to our interactions with all stakeholders. Our team is comprised of senior executive leaders, managing directors, general managers and sales, marketing and revenue executives who call on their hands-on experience to efficiently assess property strengths and opportunities. Our roots in asset management , workouts, and expertise in investment metrics are designed to provide hotel owners and investors with expert insight and recommendations throughout all stages of the hotel investment. We know what it takes to turn an asset around; making good assets better and great assets exceptional. We bring our fundamental collegial management style to all of our assignments. We welcome the sharing of insights and ideas from all involved with the property. That input helps us better understand the characteristics of the property, making us better stewards for our owners. By “turning the organization chart upside down” and becoming a trusted support system for the onsite team, we gain a comprehensive understanding of all aspects of property operations. Over 46 years of hospitality investment, development and operation, we have built a culture that is focused on property asset value and net operating income while also understanding the hold period, return on investment and disposition objectives for an asset. We bring this same focus to our third party management partnerships, and aim to drive cash flow, value and investment returns to the owner for all management assignments.
RELATIONSHIPS: Trust is earned, not given. We value yours and we’ll work to keep it. That’s our DNA