Cielo After Dark, an upscale late night pool club with great energy and enthusiasm at an oceanfront venue catering to an adult clientele featuring craft cocktails and the best entertainment available in the South Bay. This venue is complemented with a prime real estate location and magnificent service. The venue is a preferred spot to enjoy evenings with friends and colleagues.
Create an innovating concept/idea to identify a non active area at the resort that can be created into a revenue generating venue that would typically be dormant as well as provide a venue to meet the needs of our guests for evening entertainment expectations.
Cielo After Dark is the only pool side night club available on the Palos Verdes Peninsula which is chic, edgy, fun, and sophisticated while offering a stunning view of the stars and moon complemented with friendly yet elegant service. An entertainment venue that brings vibrant energy and cutting edge cocktails.
To create a fun and elegant venue, targeting local clientele from Palos Verdes, as well as the hotel transient guests that are looking for a place to enjoy their Saturday evenings. A new exciting and original concept that elevated Terranea’s brand awareness for a target market of 25 years and older while creating a brand new revenue center to generate ancillary revenue to exceed budget. Optional utilization for in house groups.
Description of Business consist of a Pool Night Life that offers host DJ’s playing the newest and trending hits, providing a great list of cocktails specially designed by our resort mixologist and several types of seating options available including sofa sets, vignettes, seating around the fire pit and VIP Cabana service with personalized bottle service for the guests that are looking for a high end experience.
We generated over $208,000 in revenue (see breakout below) with additional revenue generated in parking fees and overnight accommodations.
Our business mix for the two seasons combined are noted below.
- 72% Non-Resort Guest (Locals)
- 28% Resort Guest
The venue also solidified key partnerships with Brown Foreman, Young's Market, Southern Glazer and PSAV.
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